A public awareness film tackling the problem of domestic family violence, to demonstrate this brutal behaviour; the wife and child were portrayed as crash dummies like the one they use in car crash experiments.

The film was shot using Red One digital cinema, mounted on motion-controlled rig (Milo) to capture 2 different takes for every shot, one with the actors in green suits and one without (Clean background), three additional HDV cameras were also used to shoot every action from 3 different angles. Providing enough data to track and capture the performance, thus, copying it to the CG characters. For some of the more complex sequence shots, we used endorphin (AI human behavior simulation system) to mix the live performance with more violent behavior.

For the making of this advert please visit our visual effects subsidiary TheDivision.