Archetype Media Group
Who We Are
Our Experiance
Who We Are

Founded by Academy AwardTM winning VFX specialists & digital solution innovators with a collective experience of over 80 years, AMG.Media Group finances and co-produces films, television, and commercial content.

We also develop our own unique VFX technique & pipeline, marketing strategies, and digital educational solutions through our subsidiaries The Division, VFXtreme, 3Quarters, AMG.PRIMIS NFT.


Our Mission

To revolutionize the media industry we combine our access to renowned film & TV professionals, inspiring tech innovations, and the latest in VFX training for all industries and individuals.

With exciting and dynamic global collaborators to support us, AMG aims for extraordinary potential with universal assistance, lucrative production turnarounds, and unrivaled costs.

Our Experiance

We offer unique access to award-winning multimedia professionals, the latest in state-of-the-art immersive technology, marketing strategies, VFX, and education programs. We guarantee our business collaborations deliver fast and inspired production turn-around without an intimidating price tag.

Our Virtual Production Capability

We continue business as usual during this pandemic due to our physical and virtual production pipeline. Our virtual production services allow us to carry on achieving clients’ deadlines via fast and effective communication with our global partners. And our UK, USA, Russia, and UAE studios are open to deliver the highest quality of VFX production, Production, and 360 Marketing provided by our global team of creatives, supervisors, producers, directors, and marketers

The advantages of being cloud-based are forever expanding and we are using all of them for our clientele’s benefit and our own. Location independence enables us to hire the best talent around the world without lengthy re-locating issues. We can greatly reduce the overhead cost that is passed on to our clients via highly competitive bids. On top of all this, we are freely scalable to take on any size project, from commercials to feature films and TV. 

Our services are for Feature Films, TV Series, and Commercials production.

Our Founders

Founder / Group CEO
Poya Shohani

Poya was previously part of a VFX team that worked on multiple Academy Award™ winning films for Best Achievement in Visual Effects. A career spanning over 18+ blockbuster Hollywood films.

Since then Poya has become an accomplished entrepreneur with deep connections in the media and technology industries, attracting top talent and studio and distribution partners to his business. Now, Poya Shohani is the Founder and CEO of Archetype Media Group.

He has an expansive track record for creating projects with multiple revenue performances with his excellent leadership qualities in crew management and on-budget production.

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Co-Founder / Chief Content Officer
Hashem Alshaer

Hashem Alshaer is a VFX director/ supervisor and a producer with more than 18 years of experience in visual effects for feature films, movies, and TVCs as well as in visual communications education fields.

Coming from a mathematics/ physics & electronics engineering background, mixed with arts, Hashem is Dedicated to the work on correlations of visual effects, film production, and real-world simulations, and seeks out commercially and technically viable ways to form closer working methods /aesthetics/ and production planning which deal with both areas simultaneously.

Besides his work as a CCO at Archetype media (AMG), he is currently managing the content creation at Cmivfx, the leading visual effects education provider, as well as 3Quarter LLC/ USA

LinkedIn link, click here.

Global Managment Team

Rita hernandez_01
Vice President Of Film Development

Rita Hernandez

Chief Strategic Officer

Elena Shohani

Vice President Of Legal Affairs

Luis Hernandez

Managing Partner / CEO of Black Deer Entertainment

Christopher Hurley


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