AMG Media Group is delighted to announce that Dariya Steenlandt Basharina joined our team at AMG.UK subsidiary as a Chief Marketing Officer. Dariya has created and implemented 360° marketing strategy for the Kikoriki brand (Smeshariki), TikTok, Disney, Hamleys, Lego, Hasbro, KinoPoisk, Yandex, Riki Group, Fifa World Cup, and Just AI. Resulting in increasing the community base with +80% subscribers, getting 1.5M subscribers on raising the brand’s share for +45% on TV and +500K subscribers on YouTube. For public relations services planned and executed 360° communication strategy to support new product launch – brand’s media share reached a historical maximum and stakes at TOP 3 brands with high media index. Built strong partnerships with 15+ brands on the Russian market, which led to the growth of B2B licensing sales (2 long-term contracts including the creation of exclusive kids fashion collection with the biggest retailer in Russia CIS). Based on trends and insights, created a new 2025 marketing strategy for Riki Group brands in collaboration.

Please feel free to offer any collaborations via dbasharina@archetypemg.com